Naresh Ajay
Brand Designer with 3+ years of expertise in developing compelling brand identities through visual storytelling. Skilled in material exploration and creating high-quality printed materials through meticulous design, material selection, prepress design and production oversight. Proficient in managing vendor relationships and ensuring adherence to brand guidelines for cohesive and effective print solutions.
Education
B.Tech. degree from Velammal College of Engineering and Technology, specializing in Information Technology, from 2015-2019.
Experience
Associate Brand Designer, Headless Hippies, Bangalore, March 2022 — 2024
Develop and refine brand identities, ensuring consistency and clarity across all touchpoints.
Leverage design expertise and understanding of brand strategy to drive client success and recognition.
Create impactful visuals and effective packaging, exploring various materials for the best tactile and visual experience.
Work across diverse industries, broadening creative horizons and adapting to different client needs.
Oversee the physical execution of projects, liaising with vendors and managing production.
Freelance Graphic Designer, 2021 — 2022
Adapted design techniques for various mediums, including digital, print, and social media platforms.
Demonstrated strong work ethic, time management, and organizational skills, thriving in a self-directed work environment.
Adapted to diverse client requirements and industry sectors, delivering customized design solutions across various projects.
Skills
Skilled in using the Adobe Creative Suite (Illustrator, Photoshop, Indesign, After Effects, Audition).
Deep knowledge of design principles related to typography, colour, layout, and composition.
Capable of thorough market research and producing original ideas that can be converted into captivating visual designs.
Manage multiple projects simultaneously and adjust to evolving requirements and trends.
Projects
Hello Eggs - Packaging & Game design
Designed innovative packaging for Hello Eggs that combined functionality and engagement. Integrated a unique board game and a fortune teller paper layout, offering customers interactive ways to engage with the product. This project involved competitor research, material selection, and creative game design to enhance user experience and drive sales.Ideal - Rebranding & Brand Video
Ideal underwent a significant rebranding effort aimed at preserving its legacy while modernising its identity. Retaining elements of the old logo, I led the brand identity redesign, created a brand video , and product brochures.Centre for Exponential Change - Brand Identity & Brand Video
Centre for Exponential Change’s brand identity revolved around the concept of exponential growth, drawing inspiration from the resilience of sea corals. I worked on the development of the brand identity, aligning visual elements with the core theme of exponential change.Additionally, I crafted a brand video to convey the essence of the brand's mission.Ati Motors - Brand Identity & Print and Production
Ati Motors, focused on automating tasks to enhance efficiency, drew inspiration from human DNA for its visual identity. While joining the project post-logo creation, I managed all brand collateral design and served as production manager, overseeing digital and print production processes from inception to final output.
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Interests
Passionate about delving into diverse forms of art on paper.
Keeping abreast of the freshest tech and design trends.