Ati Motors

Industry

Industrial Automation

Scope

Brand Identity, Print & Production

Moving materials and productivity forward

Ati Motors is at the forefront of innovation, developing digital enterprise-ready electric autonomous mobile robots (AMRs) for material movement in industrial environments like factories, warehouses, etc. Both indoor and outdoors.

Brief

Stratergy

Design Process

Outcome

Brief

As a company specializing in digital enterprise-ready autonomous mobile robots (AMRs) for industrial applications, they sought a brand identity that would effectively communicate their core values and market positioning. The primary objective was to highlight their interdisciplinary engineering prowess and the practical, real-world applications of their versatile AMRs, while also emphasizing their brand archetype of Innocent with a core desire for safety.

Stratergy

Our strategy centered around emphasizing Ati Motors' relentless innovation and commitment to safety. By defining the brand archetype as Innocent, with a core desire for safety, we aimed to create a narrative that would resonate with their audience. The positioning of "Relentless Innovation" was crucial to highlight their forward-thinking approach and technological excellence. We sought to integrate these elements into a cohesive visual and brand identity that would communicate Ati Motors' values and mission effectively.

Design Process

nnovative spirit and commitment to safety. We drew inspiration from the DNA structure, symbolizing the essence of their mission to reduce physical human work and comes the positioning "human again." The DNA strand was intricately incorporated into the design of the logo, particularly in the strand of the letter "A," highlighting the brand’s foundation in advanced technology and innovation.

Furthermore, we integrated the Möbius ring into the monogram to signify the infinite and continuous nature of Ati Motors' innovative processes. This visual element represented the brand's commitment to ongoing development and improvement, ensuring their solutions remain at the cutting edge of technology.

Our design approach extended beyond the logo, influencing the overall visual identity of Ati Motors. We maintained a consistent use of the DNA motif and Möbius ring across various brand assets, ensuring a cohesive and unified brand presence.

Master Logo

Logo _ White Background

Design Element

Monogram

Logos - Other Languages

Typography

Outcome

The outcome was a cohesive brand identity that was consistently reflected across all print and digital assets. This included business cards, letterheads, ID cards, and apparel such as T-shirts, hoodies, and polo shirts. We also conducted a product photoshoot and video shoot for all their products, along with comprehensive product branding. This visual content helped Ati Motors reach new markets and gain the trust of their customers. The visual consistency and strong narrative were well-received, reinforcing their position as leaders in relentless innovation and ensuring a high level of customer engagement and satisfaction.