Hello Eggs
Industry
Agriculture and Poultry Products
Scope
Rebranding, Packaging
More Egg per Egg
Hello Eggs, a premium brand from Srinivasa Farms, offers uniformly large, graded, fresh, and clean farm-grown eggs. Srinivasa Farms, a leader in the Indian poultry industry since 1965, is known for its commitment to quality, hygiene, and efficiency.
Brief
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Hello Eggs, a premium brand from Srinivasa Farms, sought to refresh its brand identity and packaging to better reflect its commitment to quality and nutrition. The scope of the project included a complete rebranding and redesign of the packaging for their farm-grown eggs. The goal was to create a visually appealing and informative packaging solution that highlights the brand's values of quality, hygiene, and efficiency while ensuring that the product stands out on the shelves and appeals to health-conscious consumers.
Stratergy
Discovery and Research
The design process began with thorough research to understand Hello Eggs' core values and unique selling points. Market analysis was conducted to examine competitor packaging and identify trends, which provided insights into positioning Hello Eggs as a premium product.
Design Process
Concept Development
Multiple design concepts were created to reflect the brand's emphasis on quality, hygiene, and farm-fresh origins:
Informative Design Copy:
Engaging design copy lines were used to highlight various uses of eggs beyond cooking, such as using egg whites to clean shoes. This approach added educational value to the packaging.
Doodle Illustrations:
Playful doodles were incorporated to showcase the versatility of egg usage, making the packaging visually appealing and fun for a younger audience.
Interactive Board Game:
An innovative board game was integrated into the packaging to attract children shopping with their parents. The game added value by encouraging parent-child interaction and was printed inside the package to reduce paper waste. A custom dice layout was included on the flaps for easy assembly.
Outcome
The product is still in the testing phase, but the rebranding and packaging concepts for Hello Eggs received enthusiastic approval from the brand stakeholders. They decided to integrate two key ideas into the final packaging: the engaging board game and the inclusion of seasoning sachets as freebies. This innovative approach is set to enhance customer engagement and add value to the product once it launches in the market.
Team
Studio : Headless Hippies Graphic design And Films Pvt. Ltd.
Project Manager: Vibin Venugopal
Print & Packaging : Naresh
Brand Identity : Akhil & Naresh