Centre for
Exponential Change

Industry

Nonprofit and Social Services

Scope

Brand Identity, Brand Video, Logo-motion Videos

After all, a
change - of - view can change everything.

The Center for Exponential Change (C4EC) is a global action hub dedicated to reimagining solutions for the world's most pressing social challenges. Recognising that linear solutions are no longer adequate in a rapidly evolving world, C4EC emphasises the need for exponential thinking and action. Through the lens of exponential ,

Brief

Stratergy

Design Process

Outcome

Brief

The Centre for Exponential Change (CEC), a global action hub, required a comprehensive branding strategy to establish its identity. As an entity focused on solving the world's most pressing challenges through exponential thinking and action, the challenge was to create a brand identity that visually communicated the values of inclusiveness, diversity, collaboration, and networked growth.

Stratergy

During our research on exponential change, we found that the visual idea for "Centre for Exponential Change" that stands for inclusiveness, diversity, collaboration, and network could be inspired by the outward growth, diverse colours, and circular shape of Coral Colonies.

The growth of coral colonies is not linear but exponential; in their early stages, coral colonies grow slowly, but as they mature and expand, their growth rate accelerates rapidly. This pattern of growth mirrors the idea of exponential change, a key value of C4EC.

This could effectively convey the idea of interconnectedness and growth, symbolising the values of the centre.

Shared Values & Purpose

What did we avoid

Using literal coral colonies to prevent confusion about our focus.

Created unique designs by avoiding literal coral patterns and imagery.

Avoided oversimplifying the idea to maintain the core concept visually and subconsciously.

Design Process

Our design process for the Centre for Exponential Change (C4EC) started with the challenge of visually representing exponential growth. Inspired by coral colonies, which exhibit vibrant colors and interconnected structures, we explored multiple sketches and digital versions. After several iterations and feedback sessions, we finalized a logo featuring the letter "e" designed to resemble coral, symbolizing exponential growth and interconnectedness.

The final visual identity incorporated a color palette inspired by coral colonies and geometric shapes to convey diversity and inclusiveness. We selected a clean, modern, and versatile typeface to ensure excellent legibility across various mediums. Our focus was on creating a dynamic and adaptable brand identity that effectively communicates C4EC's core values, resulting in a visually cohesive and impactful brand aligned with their mission and vision.

Inspiration

Logo Story

Other Logo Versions

Bringing Exponential in Logo using Typography

Final Logo

Monogram

Logos - Other Languages

Iconography

Typography

Color Pallete

Outcome

The branding effort for the Centre for Exponential Change resulted in a visually striking and meaningful brand identity. The new logo, effectively communicates the values of exponential growth, diversity, and collaboration. The vibrant colour palette and geometric shapes convey energy and inclusiveness.

In addition to the logo, we developed a comprehensive range of print and digital collaterals to ensure a consistent and impactful brand presence across all touchpoints.These included various print materials such as handbooks, notebooks, and flashcards, as well as event and promotional materials like standees, visitor badges, and QR codes.

Digital assets were also created, including presentation templates, document templates, email signatures, and social media content. This extensive array of collaterals ensured that C4EC's brand identity was consistently communicated across different mediums, enhancing the organization's visibility and appeal.

By visually reinforcing the values of exponential growth, collaboration, and innovation, we created a memorable and impactful brand that supports C4EC's mission to drive exponential change and create a positive impact in society.